The network infrastructure has always been a key enabler for efficient retail operations.  In-store point of sale (POS) devices, store and warehouse scanners and interactive real-time customer engagement require reliable wireless connectivity, while predictable WAN connectivity is essential for communicating between stores, warehouses, and headquarters operations.

Brick-and-mortar retailers must deliver innovative, connected services that meet the needs of today's customers, regardless of where they are in their online or in-store purchasing journey. Retailers must make informed decisions to support their operational and commercial business objectives, and implement universal changes to the network swiftly and securely to help reduce IT operations workload. New ways to engage with customers will place additional burdens on the already taxed IT infrastructure. Meanwhile, the growth in online shopping places similar burdens on warehouses and distribution centers.

Retailers are demanding reliable network connectivity, accurate indoor location services, asset tracking, and route optimization to enable the best possible customer experience, whether it is online, in-store, or a combination of both. 

a woman shopping at a grocery store

A Magic Quadrant Leader

Gartner names Juniper furthest in Vision and Highest in Execution, in the 2022 Gartner® Magic Quadrant™ for Enterprise Wired & Wireless LAN Infrastructure.

See the 2022 report

How Juniper can help

Retail organizations know that personalizing consumers’ shopping experience translates into better engagement and higher revenue. From a secure WAN backbone to AI-driven wired and wireless access, Juniper helps retailers deliver improved customer and sales associate experiences, while streamlining IT operations. These capabilities are part of the reason that eight of the world’s top Fortune 10 retailers run their networks on Juniper equipment.

Boost reliability and speed for front-of-store sales and back-of-store operations

The Juniper AI-driven wired and wireless solution boosts uptime and performance for your POS transactions and back-of-store operations and inventory logistics. With Mist AI you can set, monitor, and enforce service-level expectations (SLEs) for key Wi-Fi and switching performance metrics like throughput, capacity, connection, and uptime.

The AI-driven solution proactively identifies issues, determines the root cause and helps IT teams quickly remediate any issues. Marvis, the virtual network assistant, reduces onsite visits and burden on IT staff. These capabilities help you minimize your IT support costs, accelerate POS transactions, and keep inventory flowing.

Superior in-store shopping experience with real-time wayfinding and guest Wi-Fi

Help your customers and employees get to where they need to be with turn-by-turn directions, while delivering instant information, alerts, menus, or relevant marketing offers. Within 1-to-3 meter accuracy and sub-second latency maximizes customer experience and staff efficiencies. Provide automated services including self-checkout, curbside pickup, and stock checking.

Personalize the shopper experience with real-time notifications and alerts

Greet store visitors as they arrive onsite, to start their best-in-class experience with your brand. Monitor visits and dwell times and get detailed drill-down into zone traffic patterns and congestion points. Create push notifications anywhere with unlimited virtual beacon support. Deliver contextually relevant messages and marketing offers anywhere in the store for a personalized mobile experience. 

Speed time to market for new digital initiatives 

Competitive success in fast moving retail markets demands the agility of a highly automated data center that closely ties development to delivery and assures the highest-quality experiences. Reimagine your data center and cloud operations with turnkey software to automate the entire network lifecycle in a single, closed-loop system. Juniper retail customers have achieved up to 90% faster time to deployment, 70% faster time to resolution, and 83% OpEx reduction.

Securely connect and safeguard your retail operations

Extend security to protect commercial and customer data at all points of the network, from corporate headquaters, to warehouses to retail stores, with secure SD-WAN. Leverage existing network endpoints as security devices to keep threats out.

Juniper Connected Security goes beyond traditional security, taking advantage of SD-WAN edge devices to identify and reject untrusted traffic and applying security controls into the switching environment to quarantine at-risk devices and thwart and potential threats.

Customer Success

Gap Inc. Transforms In-Store Wi-Fi Experience with AI-Driven Networking

Technology has transformed retail, changing how shoppers interact with their favorite brands. To give customers and retail associates the best experience with in-store Wi-Fi, Gap Inc. found AI-driven networking to be a perfect fit. 

Gap Image

Why Juniper is outpacing the competition

As you build out your network, check out this wired and wireless LAN comparison guide. See how Juniper, driven by Mist AI, stacks up against Cisco, Cisco Meraki, and Aruba/Hewlett Packard Enterprise.

See Mist AI in action

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Gartner Magic Quadrant for Enterprise Wired and Wireless LAN Infrastructure, Mike Toussaint, Christian Canales, Tim Zimmerman, December 21, 2022.

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